In a sales conversation sometimes it can be really difficult to ask the exact questions you need to. That was the situation facing a team of financial planners I recently spoke with. They were facing a particular segment of unengaged clients and they wanted to know how they could create more engagement and generate interest […]
How to use name dropping and ego the right way
During a sales discussion it’s common for your prospect to want to know the types of clients you have worked with previously. They want to feel reassured that you are the right provider to help them. And as an eager seller you want to let the prospect know who those previous clients are. You want […]
Using the write words are so important for professional sellers
Humans make judgements pretty quickly. And what we say (and write) has a significant impact on how others judge us. If you are in a sales role, or if you have direct client contact, how others judge you is really important. It can have a direct influence on how successful you are. Let me tell […]
Why sellers need to learn and re-learn
By definition, an expertise-based business relies on its knowledge and insights to attract and keep clients. For sellers in expertise-based businesses it is easy to become over-reliant on the bank of ‘product’ knowledge within the business. Especially when that knowledge has been at the core of the sellers field of expertise for many years. Differentiate […]
The best content format to engage technical professionals
Content format infographic below Selling technical products, software and services usually involves giving prospects access to information that educates them about the product, and inspires them to use it. This information is now commonly referred to as ‘content’ (as in ‘content marketing’). The content has a purpose. Your prospect is looking for help to make […]