Industry sectors are always evolving. These days they evolve quicker than ever. Are your team using the same sales strategies and benefit messages they were using 5 years ago? Or even 2 years ago? Are you competing on the right factors for now? An example of the way shifts in selling strategies can quickly evolve […]
Use a competitive value analysis to win more sales
Smart sellers engage with prospects only after they have developed a thorough understanding of how they stack up against common competitors. To be confident and win more business you must clearly understand how your services or products compare to competitors. This competitive analysis should be done from the client’s perspective. Be objective. Don’t limit your […]