Marketing Nous

B2B Sales Training & Performance Improvement

Sales Training Brisbane Sydney Melbourne
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Understanding the emotional experience of clients

Aug 1, 2019 By Stuart Ayling

B2B sales understanding client emotions

It’s often the case that customer satisfaction is measured by a survey that gives the level of satisfaction a numerical rating, like between 1 and 10. But emotions are not linear, so this form of measurement may be entirely misleading. Do you really know how to understand what your client is feeling? In a thought-provoking […]

Filed Under: Communication, Learning & development, Sales conversations, Sales training

What does your sales team really need to learn?

Apr 29, 2019 By Stuart Ayling

sales-training-brisbane-sydney

Does your sales team need to improve their results? In many cases the answer is Yes! But do you know which part of their sales efforts actually needs attention in order to achieve better outcomes? It’s not always any easy question to answer. Ask your sales team Ask your sales team what needs to be […]

Filed Under: Learning & development, Sales management, Sales training

The holy grail of sales: how to get old dogs working with new tricks

Jan 8, 2018 By Stuart Ayling Leave a Comment

sales-team-learning-new-sales-techniques

For the Sales Directors in many companies that sell B2B the goal is to create a team of sellers that combine the wisdom and street smarts of the old dogs (this term is used in an affectionate way here), with the vim and vigour of the young, hungry up-and-comers. It can be the ‘holy grail’ […]

Filed Under: Learning & development, Motivation, Sales coaching, Sales management, Sales training

Improve sales by having your team reflect on performance

Jan 21, 2017 By Stuart Ayling Leave a Comment

sales performance reflection

Some things sound too simple to be true. Can you really improve sales results just by having your team think about what they have done? The short answer is yes. Studies in the real world have shown that effectively using the practice of personal reflection can produce significant performance improvements. For example, in the Harvard […]

Filed Under: Learning & development, Sales coaching, Sales management, Time management

5 steps to help younger sales staff overcome fears and improve performance

Dec 12, 2016 By Stuart Ayling Leave a Comment

young-sales-team

Younger members of your sales team – or individuals who may have come from a non-selling discipline – often have fears you wouldn’t expect. Sidebar: If you’re the Founder, Principal or business owner who has built the business, you may be surprised that anyone on your team actually has these concerns (as you probably don’t). […]

Filed Under: Behaviour, Learning & development, Sales coaching, Sales management

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Recommended for Sales Leaders

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Recently on the blog

  • How to say ‘No’ to clients and still have them buy

    How to say ‘No’ to clients and still have them buy

    May 18, 2020
  • Recruiting a sales person? Stop, until you have done these three things

    Recruiting a sales person? Stop, until you have done these three things

    Nov 28, 2019
  • Understanding the emotional experience of clients

    Understanding the emotional experience of clients

    Aug 1, 2019
  • What does your sales team really need to learn?

    What does your sales team really need to learn?

    Apr 29, 2019
  • Resilience for sales people: How to help your sales team be more resilient

    Resilience for sales people: How to help your sales team be more resilient

    Nov 21, 2018

As featured in Sales & Marketing Management magazine cover story

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Overview of client feedback

Sales figures have increased by 20% on last year to date!! The team also continue to pick up new customers.
Sharyn Moran, General Manager

Our sales results have increased since incorporating Stuart’s sessions into our sales conference and this has been during a downturn in the market.
Justin Zakaras, National Sales and Marketing Manager

The content of the sessions was customised to suit our customer interactions, with a lot of preparation on the part of Stuart.
Dr. Sunil Kadri, Head of Sales and Business Development


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Thank you so much for a brilliant session on Thursday. I think the format and content was ideal.
Rennie Colston, Sales Director

We had a very positive result from involving Stuart in our Managers Conference last year.
Russell Varley, Human Resources

The training got us thinking more strategically about how the business is structured. It has really built our capabilities as a management team.
Mia Graham, General Manager


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Stuart was patient, flexible and knowledgeable. He took the time to truly understand our business.
Helen Zwicker, Executive Officer

The best thing is that I now have a road map of specific marketing activities that can be implemented with confidence.
Donna Cazzolato, General Manager Sales and Marketing

The participants immediately felt engaged as Stuart demonstrated his understanding of our needs and challenges.
Frederic Vanhove, Principal Engineer, Pacific Delivery


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With only one day we had a lot of material to cover and Stuart created a positive learning environment for all involved.
Kylie Kinsella, Sales Manager Australia & NZ

Bad ideas are expensive in business however with Stuart Ayling, it was money very well spent.
John B. Lonergan, Sales Manager


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By the next week, sales of this product had doubled from 10% of all new sales to 20%. The extremely cost effective session with Stuart paid for itself within the first week.
Maria Triggs, General Manager

We have already seen a new client on board as a result of the two-day workshop.
Mark Mahoney, Managing Director


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Stuart put the sales training across in a way they could accept as a part of our service offering with out them feeling like “salesmen”.
Gary McDonald, Managing Director

We were impressed by the approach of Stuart and the simplicity of the program without the hype generally associated with these courses.
Dirk Kuiper, General Manager


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Read the latest on the blog

  • How to say ‘No’ to clients and still have them buy May 18, 2020
  • Recruiting a sales person? Stop, until you have done these three things Nov 28, 2019
  • Understanding the emotional experience of clients Aug 1, 2019
  • What does your sales team really need to learn? Apr 29, 2019
  • Resilience for sales people: How to help your sales team be more resilient Nov 21, 2018

About Marketing Nous

Marketing Nous was established in 2000 by Stuart Ayling, Director and Chief Sales Strategist. Stuart works  with expertise-based businesses to develop customised sales training and … Read More >>

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PO Box 5320
Daisy Hill QLD 4127 Australia

Tel: 0407 588 468

Email: info [at] marketingnous.com.au
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