Marketing Nous

B2B Sales Training & Performance Improvement

Sales Training Brisbane Sydney Melbourne
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The twin sisters of killer sales performance improvement

Oct 6, 2016 By Stuart Ayling Leave a Comment

twin-sisters-sales-coaching

When most sales managers and business owners think of improving results from their sales team they usually jump to ideas based on the ‘carrot or stick’ approach. But there are two other supportive behaviours that have much more potential to increase sales than either carrots or sticks. The beauty of carrots Within the sales profession […]

Filed Under: Behaviour, Learning & development, Motivation, Sales coaching, Sales management

B2B sales management strategies to motivate and retain a Gen Y team

Feb 25, 2016 By Stuart Ayling Leave a Comment

young b2b sales team

The world of B2B sales has changed; and it hasn’t. What hasn’t changed is: The importance of personal communication and self-management skills for sellers. Clients place high value on sellers having Account Management and Solution Selling skills. Sellers have not been replaced by digital and social media. We now have social selling. Buyers want sellers […]

Filed Under: Learning & development, Motivation, Sales coaching, Sales management, Sales training

Why sellers need to learn and re-learn

Nov 3, 2015 By Stuart Ayling Leave a Comment

engineers learning Stanford ecorner

By definition, an expertise-based business relies on its knowledge and insights to attract and keep clients. For sellers in expertise-based businesses it is easy to become over-reliant on the bank of ‘product’ knowledge within the business. Especially when that knowledge has been at the core of the sellers field of expertise for many years. Differentiate […]

Filed Under: Building trust, Learning & development, Sales management, Sales training

6 steps for giving effective feedback to your sales team

Oct 6, 2015 By Stuart Ayling Leave a Comment

sales coaching steps

Busy sales leaders should be looking for efficient ways to get things done. I understand that. But when it comes to giving performance feedback I think being focused on efficiency isn’t always the best option. This is why. In a recent article on HBR.org (from Harvard Business Review magazine) called Giving Effective Feedback When You’re […]

Filed Under: Learning & development, Motivation, Sales coaching, Sales management, Sales training

3 debunked learning and training myths that still fool sales leaders

Sep 8, 2015 By Stuart Ayling 1 Comment

sales learning technology

In the quest to make sales training more effective and gain traction with participants, sales leaders often get caught up in plausible but totally unsupported thinking about the way our brain works. These erroneous beliefs can cause a sales leader to make the wrong choice about training, and to overlook critical options to improve sales […]

Filed Under: Behaviour, Learning & development, Sales coaching, Sales training, The Sales Training Illusion

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Recommended for Sales Leaders

Watch the presentation full size and download the key point worksheet

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As featured in Sales & Marketing Management magazine cover story

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Overview of client feedback

The week following the 2-day training, the team had already commenced implementing some of the learnings from Stuart’s training.
Camille Johnson, CEO

Sales figures have increased by 20% on last year to date!! The team also continue to pick up new customers.
Sharyn Moran, General Manager

Our sales results have increased since incorporating Stuart’s sessions into our sales conference and this has been during a downturn in the market.
Justin Zakaras, National Sales and Marketing Manager

The content of the sessions was customised to suit our customer interactions, with a lot of preparation on the part of Stuart.
Dr. Sunil Kadri, Head of Sales and Business Development


Read complete testimonials ...

Thank you so much for a brilliant session on Thursday. I think the format and content was ideal.
Rennie Colston, Sales Director

We had a very positive result from involving Stuart in our Managers Conference last year.
Russell Varley, Human Resources

The training got us thinking more strategically about how the business is structured. It has really built our capabilities as a management team.
Mia Graham, General Manager


Read complete testimonials ...

Stuart was patient, flexible and knowledgeable. He took the time to truly understand our business.
Helen Zwicker, Executive Officer

The best thing is that I now have a road map of specific marketing activities that can be implemented with confidence.
Donna Cazzolato, General Manager Sales and Marketing

The participants immediately felt engaged as Stuart demonstrated his understanding of our needs and challenges.
Frederic Vanhove, Principal Engineer, Pacific Delivery


Read complete testimonials ...

With only one day we had a lot of material to cover and Stuart created a positive learning environment for all involved.
Kylie Kinsella, Sales Manager Australia & NZ

Bad ideas are expensive in business however with Stuart Ayling, it was money very well spent.
John B. Lonergan, Sales Manager


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By the next week, sales of this product had doubled from 10% of all new sales to 20%. The extremely cost effective session with Stuart paid for itself within the first week.
Maria Triggs, General Manager

We have already seen a new client on board as a result of the two-day workshop.
Mark Mahoney, Managing Director


Read complete testimonials ...

Stuart put the sales training across in a way they could accept as a part of our service offering with out them feeling like “salesmen”.
Gary McDonald, Managing Director

We were impressed by the approach of Stuart and the simplicity of the program without the hype generally associated with these courses.
Dirk Kuiper, General Manager


Read complete testimonials ...

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Read the latest on the blog

  • How to manage sales negotiations – will AI help? Jan 26, 2021
  • How to say ‘No’ to clients and still have them buy May 18, 2020
  • Recruiting a sales person? Stop, until you have done these three things Nov 28, 2019
  • Understanding the emotional experience of clients Aug 1, 2019
  • What does your sales team really need to learn? Apr 29, 2019

About Marketing Nous

Marketing Nous was established in 2000 by Stuart Ayling, Director and Chief Sales Strategist. Stuart works  with expertise-based businesses to develop customised sales training and … Read More >>

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PO Box 5320
Daisy Hill QLD 4127 Australia

Tel: 0407 588 468

Email: info [at] marketingnous.com.au
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