Marketing Nous

B2B Sales Training & Performance Improvement

Sales Training Brisbane Sydney Melbourne
  • Home
  • About
    • Testimonials
    • Clients
    • Outsourced Sales Management
  • Training
    • Sales Training
      • Sales Coaching
    • Presentation Skills Training
      • Presentation Skills Coaching
    • Management Training
    • Time Management Training
  • Speaker
  • Sales Resources
    • Guides and ebooks
      • The Assassin Analogy
        • The Assassin Analogy for Technical Staff
        • The Assassin Analogy for Professionals
      • The Sales Training Illusion
      • Sales Performance Improvement Framework
      • Being a Great Sales Coach
      • The Persuasion Principle
      • The Triple C Strategy
    • Sales Articles
  • Sales Blog
  • Contact

Your Sales Manager is lead dog

Jun 6, 2017 By Stuart Ayling Leave a Comment

sales manager tips

Sled dogs work in teams. Just like your sales team. The human giving directions to the sled dog team is called the “musher”. And the musher is much like the CEO, MD or General Manager giving the orders about which direction the company must travel. However, for the sled dog team it’s actually the lead […]

Filed Under: Sales management, Sales planning, Sales training

How to use name dropping and ego the right way

Jun 6, 2016 By Stuart Ayling Leave a Comment

sales-training-brisbane-ego-name-dropping

During a sales discussion it’s common for your prospect to want to know the types of clients you have worked with previously. They want to feel reassured that you are the right provider to help them. And as an eager seller you want to let the prospect know who those previous clients are. You want […]

Filed Under: Building trust, Relationships, Sales conversations, Sales training

Using the write words are so important for professional sellers

May 6, 2016 By Stuart Ayling Leave a Comment

sales training words

Humans make judgements pretty quickly. And what we say (and write) has a significant impact on how others judge us. If you are in a sales role, or if you have direct client contact, how others judge you is really important. It can have a direct influence on how successful you are. Let me tell […]

Filed Under: Building trust, Communication, Sales conversations, Sales training

Has your industry evolved and left your sales team behind?

Apr 28, 2016 By Stuart Ayling Leave a Comment

sales training factors direction

Industry sectors are always evolving. These days they evolve quicker than ever. Are your team using the same sales strategies and benefit messages they were using 5 years ago? Or even 2 years ago? Are you competing on the right factors for now? An example of the way shifts in selling strategies can quickly evolve […]

Filed Under: Competitors, SaaS, Sales conversations, Sales management, Sales training

B2B sales management strategies to motivate and retain a Gen Y team

Feb 25, 2016 By Stuart Ayling Leave a Comment

young b2b sales team

The world of B2B sales has changed; and it hasn’t. What hasn’t changed is: The importance of personal communication and self-management skills for sellers. Clients place high value on sellers having Account Management and Solution Selling skills. Sellers have not been replaced by digital and social media. We now have social selling. Buyers want sellers […]

Filed Under: Learning & development, Motivation, Sales coaching, Sales management, Sales training

« Previous Page
Next Page »

Subscribe to the blog for the latest resources, and get a copy of ‘7 Steps to Create a High Performance Sales Team’

Recommended for Sales Leaders

Watch the presentation full size and download the key point worksheet

Recently on the blog

  • How to manage sales negotiations – will AI help?

    How to manage sales negotiations – will AI help?

    Jan 26, 2021
  • How to say ‘No’ to clients and still have them buy

    How to say ‘No’ to clients and still have them buy

    May 18, 2020
  • Recruiting a sales person? Stop, until you have done these three things

    Recruiting a sales person? Stop, until you have done these three things

    Nov 28, 2019
  • Understanding the emotional experience of clients

    Understanding the emotional experience of clients

    Aug 1, 2019
  • What does your sales team really need to learn?

    What does your sales team really need to learn?

    Apr 29, 2019

As featured in Sales & Marketing Management magazine cover story

download sales training guide

Overview of client feedback

The week following the 2-day training, the team had already commenced implementing some of the learnings from Stuart’s training.
Camille Johnson, CEO

Sales figures have increased by 20% on last year to date!! The team also continue to pick up new customers.
Sharyn Moran, General Manager

Our sales results have increased since incorporating Stuart’s sessions into our sales conference and this has been during a downturn in the market.
Justin Zakaras, National Sales and Marketing Manager

The content of the sessions was customised to suit our customer interactions, with a lot of preparation on the part of Stuart.
Dr. Sunil Kadri, Head of Sales and Business Development


Read complete testimonials ...

Thank you so much for a brilliant session on Thursday. I think the format and content was ideal.
Rennie Colston, Sales Director

We had a very positive result from involving Stuart in our Managers Conference last year.
Russell Varley, Human Resources

The training got us thinking more strategically about how the business is structured. It has really built our capabilities as a management team.
Mia Graham, General Manager


Read complete testimonials ...

Stuart was patient, flexible and knowledgeable. He took the time to truly understand our business.
Helen Zwicker, Executive Officer

The best thing is that I now have a road map of specific marketing activities that can be implemented with confidence.
Donna Cazzolato, General Manager Sales and Marketing

The participants immediately felt engaged as Stuart demonstrated his understanding of our needs and challenges.
Frederic Vanhove, Principal Engineer, Pacific Delivery


Read complete testimonials ...

With only one day we had a lot of material to cover and Stuart created a positive learning environment for all involved.
Kylie Kinsella, Sales Manager Australia & NZ

Bad ideas are expensive in business however with Stuart Ayling, it was money very well spent.
John B. Lonergan, Sales Manager


Read complete testimonials ...

By the next week, sales of this product had doubled from 10% of all new sales to 20%. The extremely cost effective session with Stuart paid for itself within the first week.
Maria Triggs, General Manager

We have already seen a new client on board as a result of the two-day workshop.
Mark Mahoney, Managing Director


Read complete testimonials ...

Stuart put the sales training across in a way they could accept as a part of our service offering with out them feeling like “salesmen”.
Gary McDonald, Managing Director

We were impressed by the approach of Stuart and the simplicity of the program without the hype generally associated with these courses.
Dirk Kuiper, General Manager


Read complete testimonials ...

Verified by Sucuri as a safe site

Read the latest on the blog

  • How to manage sales negotiations – will AI help? Jan 26, 2021
  • How to say ‘No’ to clients and still have them buy May 18, 2020
  • Recruiting a sales person? Stop, until you have done these three things Nov 28, 2019
  • Understanding the emotional experience of clients Aug 1, 2019
  • What does your sales team really need to learn? Apr 29, 2019

About Marketing Nous

Marketing Nous was established in 2000 by Stuart Ayling, Director and Chief Sales Strategist. Stuart works  with expertise-based businesses to develop customised sales training and … Read More >>

Looking for something else?

Stay in touch!

Marketing Nous Pty Ltd
PO Box 5320
Daisy Hill QLD 4127 Australia

Tel: 0407 588 468

Email: info [at] marketingnous.com.au
or request further information

Connect with Stuart Ayling on these social media channels …

Copyright © 2021 · Marketing Nous Pty Ltd · All rights reserved · Tel: +61 407 588 468