Do you want a marketing consultant with plenty of real world business experience?
A marketing consultant that specialises in understanding the complexities of marketing for expertise-based companies that offer services or technical products?
Stuart Ayling is a Brisbane-based marketing consultant trusted by leading companies to understand their business, their clients, and their market, to identify new opportunities and develop a practical and workable marketing program.
The path to marketing success
Marketing is often only associated with increasing sales or revenue. However marketing is a force that runs through the entire business, whether that be a commercial or not-for-profit organisation. And it has an impact on sales and non-sales staff.
From experience there are three major components to developing an effective marketing program:
(1) Strategy: Have a clear focus on organisational goals; define who you are seeking as new clients; understand why, when and how they will buy; identify relevant communication channels.
(2) Tactics: Create marketing materials and sales tools that target key decision-making criteria; select the most effective combination of tactics.
(3) Implementation: Ensure appropriate training, resources and management systems are in place to encourage consistent implementation of a schedule of marketing activities, client visits and sales calls.
Sound advice … practical application
It is often the case that clients request a professional critique of their current marketing program, seeking recommendations on ways to improve results. This is a great starting point, and through this review process you will:
- Ensure you are focused on the right markets.
- Identify ways to attract more prospects.
- Create a suitable promotional strategy for your situation (within your budget).
- Develop sales strategies to qualify and close interested prospects.
- Guarantee your marketing program is supporting your business objectives.
Work with a Sales and Marketing Professional
Reviewing your sales and marketing program can can be a demanding task. It requires information, experience, insight, determination, and a high level of people skills to coordinate with the various business functions that impact upon marketing and sales activities.
A key objective is to assist your management team to develop a thorough and relevant marketing program that helps you achieve your business goals.
In most cases marketing consulting work is focused on identifying and documenting the most appropriate marketing program for the organisation. At times, where clients require more specific tasks to be undertaken, this may extend to include hands-on marketing work such as writing copy for marketing materials, reviewing website structure and content, and advising on draft layouts for brochures and other marketing documents.
Marketing expertise at your fingertips
As a senior marketing consultant I will work with your executives, marketing and sales personnel, product development team, technical staff and finance department to incorporate a 360-degree understanding of your business in a comprehensive review of your strategic marketing opportunities.
The scope of activities varies by engagement, as this depends upon what your organisation wishes to achieve. However topics often investigated are your competitors, relevant industry trends, your capabilities, pricing strategies, competitive advantages, promotional opportunities, the marketing budget process, sales reporting, and sales processes.
However, this is not simply a document preparation exercise. The focus is always on practical action-oriented strategies… and ensuring you can implement them.
Gone are the days of producing a long-winded 50-page marketing plan document that sits on your shelf gathering dust. What you do need is a guidebook for success.
You remain in charge
As a client you will find the best results come when your business and industry knowledge is combined with my sales and marketing nous (pun intended).
You will get reliable advice relevant for your needs, and practical application of proven marketing concepts tailored for your objectives and stage of business growth.
There is no mysterious ‘black box’ solution. No marketing ‘secrets’.
An important outcome of this strategic marketing review is that you will understand:
- Why specific tactics are recommended.
- How they should be implemented.
- Who should be implementing them within your company.
- How much you should be spending (the marketing budget).
This way you are empowered to manage your marketing activities into the future – without the need to constantly call on an external marketing consultant.
Who are my marketing consulting services for?
You are most suitable for my marketing consulting services if your organisation provides:
- Business-to-business services
- Professional services (financial, scientific, consulting, technology etc)
- Technical or industrial products
… and is:
A thriving mid-level company – you now have a team of professionals, technical staff or service providers who are the front line of your marketing efforts, but you do not have the marketing-specific skills in-house to develop an effective marketing strategy or develop a marketing management framework.
A larger established organisation – you may already have a Marketing Manager, Marketing Officer or Marketing Team Leader already on staff yet still need senior level marketing insights and guidance to support your marketing function.
Located in Brisbane, Sydney or Melbourne – however if you are located elsewhere in Australia or even overseas please contact me to explore the best way to work together.
Due to the advanced nature of my services I don’t work with micro or small businesses.
As part of the marketing services offered Marketing Nous provides a website design service as well as registering and managing your domain names through the international register ICANN. For information on your rights and responsibilities as a Registrant visit this page (as an authorised Reseller I am obligated to provide that link for ICANN).
Summary of outcomes
Remove the guess-work from your marketing decisions.
… Enabling you to work with certainty, not hunches.
Develop a workable action-oriented marketing plan.
… Get busy with less fluff, more results and greater confidence.
Create a relevant marketing budget based on your objectives.
… You can spend wisely, working on priorities.
Integrate your marketing into your sales activities.
… Achieving synergy and maximising return on investment.
Give you the facts you need to make sensible management decisions.
… Honest independent answers and assessment of opportunities.
Like to know more? Contact me for an obligation free discussion.