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B2B Sales Training & Performance Improvement

Sales Training Brisbane Sydney Melbourne
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The holy grail of sales: how to get old dogs working with new tricks

Jan 8, 2018 By Stuart Ayling Leave a Comment

sales-team-learning-new-sales-techniques

For the Sales Directors in many companies that sell B2B the goal is to create a team of sellers that combine the wisdom and street smarts of the old dogs (this term is used in an affectionate way here), with the vim and vigour of the young, hungry up-and-comers. It can be the ‘holy grail’ […]

Filed Under: Learning & development, Motivation, Sales coaching, Sales management, Sales training

Danger signs for likeability every Sales Manager should know about

Jul 10, 2017 By Stuart Ayling 4 Comments

danger signs for sales managers

Selling is an individual activity. Sure, sometimes a ‘team selling’ approach is appropriate, but even then it relies on each individual seller doing their part well. Because of this focus on individual performance it’s extremely important for a Sales Manager to keep an eye on the personal communication behaviours of their team. Most people in […]

Filed Under: Behaviour, Communication, Relationships, Sales coaching

Your Sales Manager is lead dog

Jun 6, 2017 By Stuart Ayling Leave a Comment

sales manager tips

Sled dogs work in teams. Just like your sales team. The human giving directions to the sled dog team is called the “musher”. And the musher is much like the CEO, MD or General Manager giving the orders about which direction the company must travel. However, for the sled dog team it’s actually the lead […]

Filed Under: Sales management, Sales planning, Sales training

How to ask clients the personal, direct questions you really need to ask

Apr 14, 2017 By Stuart Ayling

asking-sales-questions

In a sales conversation sometimes it can be really difficult to ask the exact questions you need to. That was the situation facing a team of financial planners I recently spoke with. They were facing a particular segment of unengaged clients and they wanted to know how they could create more engagement and generate interest […]

Filed Under: Building trust, Communication, Sales conversations

How to structure a sales conversation for success

Mar 31, 2017 By Stuart Ayling 2 Comments

sales tips structure conversations for success

In my work with technical specialists and professionals across many industry sectors there is one thing I have seen time after time that undermines their ability to successfully ‘close the sale’. That is, not following a plan. Having a structured sales conversation is critical to win more clients The structure of the conversation enables you, […]

Filed Under: Communication, Prospecting, Sales conversations, The Assassin Analogy

Improve sales by having your team reflect on performance

Jan 21, 2017 By Stuart Ayling Leave a Comment

sales performance reflection

Some things sound too simple to be true. Can you really improve sales results just by having your team think about what they have done? The short answer is yes. Studies in the real world have shown that effectively using the practice of personal reflection can produce significant performance improvements. For example, in the Harvard […]

Filed Under: Learning & development, Sales coaching, Sales management, Time management

5 steps to help younger sales staff overcome fears and improve performance

Dec 12, 2016 By Stuart Ayling Leave a Comment

young-sales-team

Younger members of your sales team – or individuals who may have come from a non-selling discipline – often have fears you wouldn’t expect. Sidebar: If you’re the Founder, Principal or business owner who has built the business, you may be surprised that anyone on your team actually has these concerns (as you probably don’t). […]

Filed Under: Behaviour, Learning & development, Sales coaching, Sales management

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Overview of client feedback

The week following the 2-day training, the team had already commenced implementing some of the learnings from Stuart’s training.
Camille Johnson, CEO

Sales figures have increased by 20% on last year to date!! The team also continue to pick up new customers.
Sharyn Moran, General Manager

Our sales results have increased since incorporating Stuart’s sessions into our sales conference and this has been during a downturn in the market.
Justin Zakaras, National Sales and Marketing Manager

The content of the sessions was customised to suit our customer interactions, with a lot of preparation on the part of Stuart.
Dr. Sunil Kadri, Head of Sales and Business Development


Read complete testimonials ...

Thank you so much for a brilliant session on Thursday. I think the format and content was ideal.
Rennie Colston, Sales Director

We had a very positive result from involving Stuart in our Managers Conference last year.
Russell Varley, Human Resources

The training got us thinking more strategically about how the business is structured. It has really built our capabilities as a management team.
Mia Graham, General Manager


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Stuart was patient, flexible and knowledgeable. He took the time to truly understand our business.
Helen Zwicker, Executive Officer

The best thing is that I now have a road map of specific marketing activities that can be implemented with confidence.
Donna Cazzolato, General Manager Sales and Marketing

The participants immediately felt engaged as Stuart demonstrated his understanding of our needs and challenges.
Frederic Vanhove, Principal Engineer, Pacific Delivery


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With only one day we had a lot of material to cover and Stuart created a positive learning environment for all involved.
Kylie Kinsella, Sales Manager Australia & NZ

Bad ideas are expensive in business however with Stuart Ayling, it was money very well spent.
John B. Lonergan, Sales Manager


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By the next week, sales of this product had doubled from 10% of all new sales to 20%. The extremely cost effective session with Stuart paid for itself within the first week.
Maria Triggs, General Manager

We have already seen a new client on board as a result of the two-day workshop.
Mark Mahoney, Managing Director


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Stuart put the sales training across in a way they could accept as a part of our service offering with out them feeling like “salesmen”.
Gary McDonald, Managing Director

We were impressed by the approach of Stuart and the simplicity of the program without the hype generally associated with these courses.
Dirk Kuiper, General Manager


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Read the latest on the blog

  • How to manage sales negotiations – will AI help? Jan 26, 2021
  • How to say ‘No’ to clients and still have them buy May 18, 2020
  • Recruiting a sales person? Stop, until you have done these three things Nov 28, 2019
  • Understanding the emotional experience of clients Aug 1, 2019
  • What does your sales team really need to learn? Apr 29, 2019

About Marketing Nous

Marketing Nous was established in 2000 by Stuart Ayling, Director and Chief Sales Strategist. Stuart works  with expertise-based businesses to develop customised sales training and … Read More >>

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Tel: 0407 588 468

Email: info [at] marketingnous.com.au
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