Marketing Nous

B2B Sales Training & Performance Improvement

Sales Training Brisbane Sydney Melbourne
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Marketing training customised in-house program

This hands-on marketing training course actually works ‘on’ your business, addresses your specific objectives, and develops a marketing action plan you can use immediately.

Does this happen in your company?

You don’t have a fully qualified marketing person on staff … so your marketing is managed by either:

  • A partner, or senior non-marketing manager
  • A business development person
  • The business owner
  • A senior consultant
  • A less-experienced marketing officer
  • A part-timer who simply responds to requests
  • A combination of the above, or a committee

You may have experienced the frustration and wasted effort that results from trying to increase sales or market presence without having appropriate marketing expertise on hand.

You don’t have to keep using guess-work, or leave marketing as the last item on the ‘to do’ list.

This ‘Marketing Mastery’ program is the solution

I’ve got the know-how to train, coach and mentor your marketing person (or people) so they understand the key drivers, can make sensible marketing decisions, and can proactively manage the marketing budget.

Plus, I’ll report to senior management to ensure there is wider knowledge of what to expect and how to manage the marketing role in a way that works for your situation.

My expertise comes from first-hand experience as a senior marketing professional. I’ve managed extensive marketing programs over multiple brands, marketing staff and marketing budgets in the millions of dollars. I have also worked with small and medium-sized businesses, and have kept up with online marketing over the last 10 years.

Who is this for?

This program is ideal for for expertise-based businesses – typically service-based businesses and companies that sell complex or technical products including:

  • Law firms
  • Business advisors
  • Industrial product suppliers
  • Graphic designers
  • Science-based companies
  • Engineering firms
  • Accountants
  • Recruiters
  • Educators and training providers
  • Testing and forensic services
  • Technology and software developers
  • Maintenance services

What happens?

The Marketing Mastery program includes a series of weekly, fortnightly or monthly training sessions – to suit your availability and resources – where we work through a proven 8-step program. Throughout the program the participant/s will directly apply the material and work on developing various aspects of their own marketing program.

In between scheduled sessions the participant has unlimited access via phone and email to receive consulting advice, ask questions, check their progress, and seek feedback.

Create a workable marketing action plan

At the conclusion of the Marketing Mastery program the participant will have created a considered and well-researched marketing program that will work for your business! Importantly they will also create a marketing budget and weekly action plan so implementation is documented and responsibilities assigned.

This program is designed to teach participants not only how to do marketing, but why. As a result they will understand:

  • Why specific tactics are recommended.
  • How they should be implemented.
  • Who should be implementing them within your company.
  • Key factors to be aware of.
  • How much you should be spending (the marketing budget).
  • How to adjust the program in the future.

Alternate formats available

If you feel a series of sessions is not realistic for your situation we can discuss alternate formats such as two full-day sessions (consecutive or separate), or half-days scheduled to enable progress from session to session.

Ongoing mentoring available

As an option, mentoring is available after the series of scheduled sessions concludes to support the participant in implementing the program and developing additional marketing initiatives. Ongoing mentoring is usually contracted in 3-month blocks and is conducted via telephone or Skype. If required, mentoring may be provided on site.

The objective of the Marketing Mastery program is to provide the participant/s with sufficient education, training and support to enable them to increase their independence and confidence in making marketing decisions.

Further information

Like to know more? Contact me.

 

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As featured in Sales & Marketing Management magazine cover story

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Overview of client feedback

Sales figures have increased by 20% on last year to date!! The team also continue to pick up new customers.
Sharyn Moran, General Manager

Our sales results have increased since incorporating Stuart’s sessions into our sales conference and this has been during a downturn in the market.
Justin Zakaras, National Sales and Marketing Manager

The content of the sessions was customised to suit our customer interactions, with a lot of preparation on the part of Stuart.
Dr. Sunil Kadri, Head of Sales and Business Development


Read complete testimonials ...

Thank you so much for a brilliant session on Thursday. I think the format and content was ideal.
Rennie Colston, Sales Director

We had a very positive result from involving Stuart in our Managers Conference last year.
Russell Varley, Human Resources

The training got us thinking more strategically about how the business is structured. It has really built our capabilities as a management team.
Mia Graham, General Manager


Read complete testimonials ...

Stuart was patient, flexible and knowledgeable. He took the time to truly understand our business.
Helen Zwicker, Executive Officer

The best thing is that I now have a road map of specific marketing activities that can be implemented with confidence.
Donna Cazzolato, General Manager Sales and Marketing

The participants immediately felt engaged as Stuart demonstrated his understanding of our needs and challenges.
Frederic Vanhove, Principal Engineer, Pacific Delivery


Read complete testimonials ...

With only one day we had a lot of material to cover and Stuart created a positive learning environment for all involved.
Kylie Kinsella, Sales Manager Australia & NZ

Bad ideas are expensive in business however with Stuart Ayling, it was money very well spent.
John B. Lonergan, Sales Manager


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By the next week, sales of this product had doubled from 10% of all new sales to 20%. The extremely cost effective session with Stuart paid for itself within the first week.
Maria Triggs, General Manager

We have already seen a new client on board as a result of the two-day workshop.
Mark Mahoney, Managing Director


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Stuart put the sales training across in a way they could accept as a part of our service offering with out them feeling like “salesmen”.
Gary McDonald, Managing Director

We were impressed by the approach of Stuart and the simplicity of the program without the hype generally associated with these courses.
Dirk Kuiper, General Manager


Read complete testimonials ...

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Read the latest on the blog

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  • Understanding the emotional experience of clients Aug 1, 2019
  • What does your sales team really need to learn? Apr 29, 2019
  • Resilience for sales people: How to help your sales team be more resilient Nov 21, 2018

About Marketing Nous

Marketing Nous was established in 2000 by Stuart Ayling, Director and Chief Sales Strategist. Stuart works  with expertise-based businesses to develop customised sales training and … Read More >>

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Marketing Nous Pty Ltd
PO Box 5320
Daisy Hill QLD 4127 Australia

Tel: 0407 588 468

Email: info [at] marketingnous.com.au
or request further information

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