Marketing Nous

B2B Sales Training & Performance Improvement

Sales Training Brisbane Sydney Melbourne
  • Home
  • About
    • Testimonials
    • Clients
    • Outsourced Sales Management
  • Training
    • Sales Training
      • Sales Coaching
    • Presentation Skills Training
      • Presentation Skills Coaching
    • Management Training
    • Time Management Training
  • Speaker
  • Sales Resources
    • Guides and ebooks
      • The Assassin Analogy
        • The Assassin Analogy for Technical Staff
        • The Assassin Analogy for Professionals
      • The Sales Training Illusion
      • Sales Performance Improvement Framework
      • Being a Great Sales Coach
      • The Persuasion Principle
      • The Triple C Strategy
    • Sales Articles
  • Sales Blog
  • Contact

Sales Coaching for Advisers, Professionals, Technical Specialists and Sales People

Sales coaching Brisbane Sydney Melbourne

Sales Coaching in Sydney, Melbourne, Brisbane, Australia-wide

  • Are you frustrated by that uncomfortable feeling you get every time you meet a client for a “sales” conversation?
  • Do you struggle to get your clients engaged and willing to move forward?
  • Would you like specific guidance on how you can win more new business?

Believe it or not there is a science to selling. It’s not just a ‘wish and a prayer’. There is a structure that works to help you establish trust and rapport, while still obtaining the information you need to know from your prospect.

This customised, individual sales coaching process is suitable for advisers, consultants, professionals, technical specialists and business development people who sell services or complex or bespoke products.

Ideally you will have some experience already selling to prospects. However you are probably struggling to gain commitment from prospects and turn them into paying clients.

Note: This one-to-one sales coaching program is designed to increase your conversion of leads into sales. It is not to help you generate leads (technically, generating leads is a marketing activity).

Your personal sales coaching program

This personal sales coaching program is ideal for independent professionals, technical staff and people in business development roles who need specific help to address the way they handle sales discussions with clients.

The program includes:

  • Commencement interview (before the first session) to obtain background on you, your business, your clients, and your sales situations.
  • Pre-session preparation by you (the participant). Worksheets and guidance will be provided. This ensures we ‘hit the ground running’ during your first session. No wasting time when we could be moving forward.
  • 6 x 60-min personal sales coaching sessions, usually held every 2 weeks however we can discuss what might work best for you. Sessions are held during regular business hours.
  • Unlimited email contact during and for 2 months after the 6-session program.
  • Sales training manual containing valuable reference material.
  • Follow up series of practical training reminders and tips sent via email.

All sales coaching calls are conducted via telephone or Skype. If required, face-to-face sessions may be arranged for an additional fee.

Topics we might cover…

This is a coaching program, not training, however from experience you can expect us to cover some of these topics during your program. Keep in mind what we cover is based on your situations and your requirements.

  • Identifying sales goals and personal goals
  • Planning in a sales context
  • Self-confidence and assertiveness
  • Understanding resilience and how to bounce back from challenges
  • Using the proven SOX™ question strategy to structure sales conversations
  • Review of specific recent sales encounters with a focus on future improvement
  • Setting and managing client expectations
  • Conducting powerful sales conversations
  • Options for responding to difficult clients and objections
  • Understanding management priorities and requests (if relevant for your situation)
  • Answering other questions that may arise

The investment

How much should you pay for this comprehensive package?

Lost sales opportunities can be in the thousands of dollars per client. How many of your sales opportunities are being missed?

The national companies that engage Stuart Ayling to present these same techniques to their business development teams expect to get results… and they do.

The all-inclusive fee for this personal sales coaching package is only $3,200 plus GST.

For multi-person pricing please ask for details.

Still wondering if this is worth it?

The real question you should be asking is… How much does it cost to have someone who is under performing? (Or to be the one who is under performing?)

And what happens if the person struggling with sales leaves the business? Research shows that it can easily cost $10,000’s to replace key staff members. Plus the loss of revenue during the changeover period.

And think about this; how much is a new client worth to you?

Consider their lifetime value. How much they spend with you at first, and repeat business, and the value of referrals they may make. It all adds up.

In most cases only a few extra sales, and maybe just one more client, will easily recover your expenditure on this coaching program. That’s why it’s called an investment – you get a return!

Delivered by an expert

B2B sales trainer speakerThis sales coaching program will be personally delivered by experienced sales trainer and Chief Sales Strategist at Marketing Nous, Stuart Ayling.

Would you like to explore how a personal sales coaching program would help you (or members of your team) become more confident with selling and achieve your goals?

Contact Stuart to arrange a no-fuss complimentary discussion.

Subscribe to the blog for the latest resources, and get a copy of ‘7 Steps to Create a High Performance Sales Team’

Recommended for Sales Leaders

Watch the presentation full size and download the key point worksheet

Recently on the blog

  • How to say ‘No’ to clients and still have them buy

    How to say ‘No’ to clients and still have them buy

    May 18, 2020
  • Recruiting a sales person? Stop, until you have done these three things

    Recruiting a sales person? Stop, until you have done these three things

    Nov 28, 2019
  • Understanding the emotional experience of clients

    Understanding the emotional experience of clients

    Aug 1, 2019
  • What does your sales team really need to learn?

    What does your sales team really need to learn?

    Apr 29, 2019
  • Resilience for sales people: How to help your sales team be more resilient

    Resilience for sales people: How to help your sales team be more resilient

    Nov 21, 2018

As featured in Sales & Marketing Management magazine cover story

download sales training guide

Overview of client feedback

Sales figures have increased by 20% on last year to date!! The team also continue to pick up new customers.
Sharyn Moran, General Manager

Our sales results have increased since incorporating Stuart’s sessions into our sales conference and this has been during a downturn in the market.
Justin Zakaras, National Sales and Marketing Manager

The content of the sessions was customised to suit our customer interactions, with a lot of preparation on the part of Stuart.
Dr. Sunil Kadri, Head of Sales and Business Development


Read complete testimonials ...

Thank you so much for a brilliant session on Thursday. I think the format and content was ideal.
Rennie Colston, Sales Director

We had a very positive result from involving Stuart in our Managers Conference last year.
Russell Varley, Human Resources

The training got us thinking more strategically about how the business is structured. It has really built our capabilities as a management team.
Mia Graham, General Manager


Read complete testimonials ...

Stuart was patient, flexible and knowledgeable. He took the time to truly understand our business.
Helen Zwicker, Executive Officer

The best thing is that I now have a road map of specific marketing activities that can be implemented with confidence.
Donna Cazzolato, General Manager Sales and Marketing

The participants immediately felt engaged as Stuart demonstrated his understanding of our needs and challenges.
Frederic Vanhove, Principal Engineer, Pacific Delivery


Read complete testimonials ...

With only one day we had a lot of material to cover and Stuart created a positive learning environment for all involved.
Kylie Kinsella, Sales Manager Australia & NZ

Bad ideas are expensive in business however with Stuart Ayling, it was money very well spent.
John B. Lonergan, Sales Manager


Read complete testimonials ...

By the next week, sales of this product had doubled from 10% of all new sales to 20%. The extremely cost effective session with Stuart paid for itself within the first week.
Maria Triggs, General Manager

We have already seen a new client on board as a result of the two-day workshop.
Mark Mahoney, Managing Director


Read complete testimonials ...

Stuart put the sales training across in a way they could accept as a part of our service offering with out them feeling like “salesmen”.
Gary McDonald, Managing Director

We were impressed by the approach of Stuart and the simplicity of the program without the hype generally associated with these courses.
Dirk Kuiper, General Manager


Read complete testimonials ...

Verified by Sucuri as a safe site

Read the latest on the blog

  • How to say ‘No’ to clients and still have them buy May 18, 2020
  • Recruiting a sales person? Stop, until you have done these three things Nov 28, 2019
  • Understanding the emotional experience of clients Aug 1, 2019
  • What does your sales team really need to learn? Apr 29, 2019
  • Resilience for sales people: How to help your sales team be more resilient Nov 21, 2018

About Marketing Nous

Marketing Nous was established in 2000 by Stuart Ayling, Director and Chief Sales Strategist. Stuart works  with expertise-based businesses to develop customised sales training and … Read More >>

Looking for something else?

Stay in touch!

Marketing Nous Pty Ltd
PO Box 5320
Daisy Hill QLD 4127 Australia

Tel: 0407 588 468

Email: info [at] marketingnous.com.au
or request further information

Connect with Stuart Ayling on these social media channels …

Copyright © 2021 · Marketing Nous Pty Ltd · All rights reserved · Tel: +61 407 588 468