Discover why sales training often fails, why managers can be the cause, and how to achieve positive change in your team.
Too often sales training for professionals and technical staff doesn’t really stick. Why? Frequently its because management and participants unintentionally sabotage the outcome.
As featured in cover story by the respected Sales and Marketing Management Magazine (USA).
This ebook reveals:
- The 5 major internal causes of sales training failure.
- The 15 contributing factors that usually get overlooked.
- Why you need a ‘system for success’.
- 6 critical expectations that must be communicated to training participants.
- Why technical specialists are too busy being reactive.
- A management checklist with practical improvement ideas.
- … and more