Just about everyone dislikes the idea of cold calls… including your prospects. But what if there is a better way to make initial contact?
The Triple C Strategy has been developed for business-to-business sales teams who need to make initial contact and generate new business.
For businesses who seek a relationship with clients (not just a one-off sale) the mindset for sellers should focus on the “initial contact” being just the first step in getting the conversation started.
In this way you can avoid the typical all-or-nothing pressure around cold calling… and create a more effective strategy for how to instantly gain traction and credibility with prospects.
As well as being instructive for individual sellers, sales leaders can use this template to create a discussion with their team and identify opportunities to improve current prospecting activities.
Download the Triple C Strategy flow chart below and also get a free copy of the Making Initial Contact planning worksheet.