This generic Christmas message was sent from a mortgage broker we used a few years ago. The main problem with it is that the broker never keeps in touch, and then sends this sort of message that doesn’t even include her name. Leaving me (as the client) to guess it was from her. There was […]
How to make people trust you
Research into technology brands by Forrester has shown that: High complexity equals low trust. Late-adopters (risk averse) are less likely to trust brands than early-adopters (risk tolerant). These findings have relevance for developing trust-based relationships with clients. High complexity = low trust The bottom line is that to create trust you need to be focused […]
9 sales tips to keep clients coming back for more
We all know our client base will change. Previous clients can move to a new area, sell their business, close down, or change their priorities. Finding new business is always important – but so is keeping your previous clients. Here are nine sales tips to keep previous clients coming back for more. 1) Provide exceptional […]
How to beat the fear of meeting people
During a sales management training session at an in-house national conference, with the participants being managers from all across Australia, I gave them a 2-minute break and asked them to get up and talk amongst themselves. When we resumed I asked how many of them made a point of meeting someone they didn’t know. One […]
People will judge you on appearance everytime
Wouldn’t it be great to live in a world where everyone is given the opportunity to be fully understood, before others make judgements about them? WAKE UP! That doesn’t happen. Even though we (as individual human beings) may strive not to be judgmental – or con ourselves that we aren’t – it is inevitable that […]