The Assassin Analogy ebook

The Assassin Analogy – a sales improvement guide

The Truth About Why Technical and Professional Services Staff Don’t Like to Sell … and Advice for How They Can Succeed

taa-cover This complimentary 20+ page ebook introduces and explains The Assassin Analogy concept that stops many professionals and technical staff from undertaking effective sales conversations.

You will also learn about the proven SOX™ strategy to explore what clients really need from you, and how to create a smooth conversational flow that leads your client to understand, appreciate, and desire what you have to offer.

Plus extra sales improvement tools including MP3’s, reports, and management guides to assist you develop a winning sales strategy.

Get your free copy of this sales improvement guide.

The Assassin Analogy is available in two versions:

The Assassin Analogy for Technical Sales (written for CEO’s, HR, Sales Managers and those who lead a team)
The Assassin Analogy for Professional Services (written for individual practitioners)

Note:
This e-book is a practical, full-value business development guide containing tips and techniques you can use immediately to improve sales results.

The week following the 2-day training, the team had already commenced implementing some of the learnings from Stuart’s training.
Camille Johnson, CEO

Sales figures have increased by 20% on last year to date!! The team also continue to pick up new customers.
Sharyn Moran, General Manager

Our sales results have increased since incorporating Stuart’s sessions into our sales conference and this has been during a downturn in the market.
Justin Zakaras, National Sales and Marketing Manager

The content of the sessions was customised to suit our customer interactions, with a lot of preparation on the part of Stuart.
Dr. Sunil Kadri, Head of Sales and Business Development

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Thank you so much for a brilliant session on Thursday. I think the format and content was ideal.
Rennie Colston, Sales Director

We had a very positive result from involving Stuart in our Managers Conference last year.
Russell Varley, Human Resources

The training got us thinking more strategically about how the business is structured. It has really built our capabilities as a management team.
Mia Graham, General Manager

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Stuart was patient, flexible and knowledgeable. He took the time to truly understand our business.
Helen Zwicker, Executive Officer

The best thing is that I now have a road map of specific marketing activities that can be implemented with confidence.
Donna Cazzolato, General Manager Sales and Marketing

The participants immediately felt engaged as Stuart demonstrated his understanding of our needs and challenges.
Frederic Vanhove, Principal Engineer, Pacific Delivery

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With only one day we had a lot of material to cover and Stuart created a positive learning environment for all involved.
Kylie Kinsella, Sales Manager Australia & NZ

Bad ideas are expensive in business however with Stuart Ayling, it was money very well spent.
John B. Lonergan, Sales Manager

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By the next week, sales of this product had doubled from 10% of all new sales to 20%. The extremely cost effective session with Stuart paid for itself within the first week.
Maria Triggs, General Manager

We have already seen a new client on board as a result of the two-day workshop.
Mark Mahoney, Managing Director

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Stuart put the sales training across in a way they could accept as a part of our service offering with out them feeling like “salesmen”.
Gary McDonald, Managing Director

We were impressed by the approach of Stuart and the simplicity of the program without the hype generally associated with these courses.
Dirk Kuiper, General Manager

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