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B2B Sales Training & Performance Improvement

Sales Training Brisbane Sydney Melbourne
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Sales Conference Keynote Speaker

Stuart Ayling sales keynote speaker AustraliaStuart Ayling is an experienced international keynote speaker on business-to-business sales and marketing topics, with a special focus on service based businesses and companies that sell technical or complex products.

The audience

Stuart calls these types of companies “expertise-based businesses” because they share two common challenges:

(1) The sales people in an expertise-based business are usually the technical or service professionals who have regular contact with clients and prospects. They need to sell as well as do within their domain of expertise (they are a seller/doer). Often they don’t see themselves as a ‘sales person’ and avoid using ‘sales’ techniques.

(2) They need to infuse their specialist or technical knowledge into the sales process. The technical capability of the individual seller can be an asset that attracts clients. Yet when it comes to generating new business the seller may need to combine their expertise with advanced communication strategies and ‘sales smarts’ to create meaningful sales conversations that identify and advance sales opportunities.

Sales conferences, annual planning meetings, company off-sites, in-house training

Invite Stuart to be a guest speaker at your conference, executive retreat, annual convention, or in-house training day for a customised experience with tangible take-away benefits. Enquire now.

Stuart travels out of Brisbane, Australia and is available to speak at conferences across Australia, South-East Asia and the Middle East presenting keynote sessions and practical action-oriented training workshops.

conference-speaker-financial-adviser-planner-professional-sector
Speaker at Financial Adviser Business Strategy Day Australia 2017

What can you expect?

  • Engaging delivery and practical advice suitable for the audience.
  • 20 years ‘at the coal face’ implementing sales and marketing tactics.
  • Up-to-date knowledge of best practice sales techniques, including integration with marketing.
  • Current analysis of your industry and the needs of your audience.
  • A relevant and interactive experience for your delegates.

Your audience will leave Stuart’s session with new ideas, useful techniques, and renewed confidence to tackle sales opportunities, build their business and achieve their goals.

Previous presentations include

Above: Stuart Ayling begins ‘Maximizing the Impact of Sales Training’ session in Dubai 2014 at the Middle East Sales & Marketing Conference.

Above: Stuart Ayling presents ‘The Assassin Analogy – how to sell yourself and feel good about it’, at the Chartered Institute of Management Accountants, Brisbane, Australia.

Above: Stuart Ayling presenting marketing strategies and practical marketing tips at the Club Managers Association national conference, Gold Coast, Australia.

Above: Stuart Ayling presenting marketing ideas at the Self Storage Association of Australia national conference.

Would you like to explore opportunities for Stuart to speak at your event?
Click here to arrange an initial no-obligation discussion.

 

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Recommended for Sales Leaders

Watch the presentation full size and download the key point worksheet

Recently on the blog

  • The best structure for highly effective sales conversations

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    Jun 18, 2022
  • How to manage sales negotiations – will AI help?

    How to manage sales negotiations – will AI help?

    Jan 26, 2021
  • How to say ‘No’ to clients and still have them buy

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    May 18, 2020
  • Recruiting a sales person? Stop, until you have done these three things

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    Nov 28, 2019
  • Understanding the emotional experience of clients

    Understanding the emotional experience of clients

    Aug 1, 2019

As featured in Sales & Marketing Management magazine cover story

download sales training guide

Overview of client feedback

The week following the 2-day training, the team had already commenced implementing some of the learnings from Stuart’s training.
Camille Johnson, CEO

Sales figures have increased by 20% on last year to date!! The team also continue to pick up new customers.
Sharyn Moran, General Manager

Our sales results have increased since incorporating Stuart’s sessions into our sales conference and this has been during a downturn in the market.
Justin Zakaras, National Sales and Marketing Manager

The content of the sessions was customised to suit our customer interactions, with a lot of preparation on the part of Stuart.
Dr. Sunil Kadri, Head of Sales and Business Development


Read complete testimonials ...

Thank you so much for a brilliant session on Thursday. I think the format and content was ideal.
Rennie Colston, Sales Director

We had a very positive result from involving Stuart in our Managers Conference last year.
Russell Varley, Human Resources

The training got us thinking more strategically about how the business is structured. It has really built our capabilities as a management team.
Mia Graham, General Manager


Read complete testimonials ...

Stuart was patient, flexible and knowledgeable. He took the time to truly understand our business.
Helen Zwicker, Executive Officer

The best thing is that I now have a road map of specific marketing activities that can be implemented with confidence.
Donna Cazzolato, General Manager Sales and Marketing

The participants immediately felt engaged as Stuart demonstrated his understanding of our needs and challenges.
Frederic Vanhove, Principal Engineer, Pacific Delivery


Read complete testimonials ...

With only one day we had a lot of material to cover and Stuart created a positive learning environment for all involved.
Kylie Kinsella, Sales Manager Australia & NZ

Bad ideas are expensive in business however with Stuart Ayling, it was money very well spent.
John B. Lonergan, Sales Manager


Read complete testimonials ...

By the next week, sales of this product had doubled from 10% of all new sales to 20%. The extremely cost effective session with Stuart paid for itself within the first week.
Maria Triggs, General Manager

We have already seen a new client on board as a result of the two-day workshop.
Mark Mahoney, Managing Director


Read complete testimonials ...

Stuart put the sales training across in a way they could accept as a part of our service offering with out them feeling like “salesmen”.
Gary McDonald, Managing Director

We were impressed by the approach of Stuart and the simplicity of the program without the hype generally associated with these courses.
Dirk Kuiper, General Manager


Read complete testimonials ...

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Read the latest on the blog

  • The best structure for highly effective sales conversations Jun 18, 2022
  • How to manage sales negotiations – will AI help? Jan 26, 2021
  • How to say ‘No’ to clients and still have them buy May 18, 2020
  • Recruiting a sales person? Stop, until you have done these three things Nov 28, 2019
  • Understanding the emotional experience of clients Aug 1, 2019

About Marketing Nous

Marketing Nous was established in 2000 by Stuart Ayling, Director and Chief Sales Strategist. Stuart works  with expertise-based businesses to develop customised sales training and … Read More >>

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Marketing Nous Pty Ltd
PO Box 5320
Daisy Hill QLD 4127 Australia

Tel: 0407 588 468

Email: info [at] marketingnous.com.au
or request further information

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