Marketing Nous

B2B Sales Training & Performance Improvement

Sales Training Brisbane Sydney Melbourne
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      • The Assassin Analogy
        • The Assassin Analogy for Technical Staff
        • The Assassin Analogy for Professionals
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      • Being a Great Sales Coach
      • The Persuasion Principle
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Free Sales Improvement Resources

Sales training & sales management guides, ebooks and articles

Browse this collection of original sales improvement resources written by Stuart Ayling, Chief Sales Strategist, to get practical insights for developing your team and improving your sales capabilities.

Sales ebooks and guides

The Assassin Analogy

taa-coverThe truth about why technical and professional services staff don’t like to sell, with advice for how they can succeed. This ebook explains why The Assassin Analogy stops many professionals and technical staff from undertaking effective sales conversations.

Download the ebook …


The Sales Training Illusion

tsti-coverToo often sales training for professionals and technical staff doesn’t really stick. Discover why sales training often fails, why managers can be the cause, and how to achieve positive change in your team. Includes a 15-point checklist.

Download the ebook …


Sales Performance Improvement Framework

spif-coverThe Sales Performance Improvement Framework gives sales leaders a practical way to assess which sales performance criteria are most important for your team. Use this matrix of over 40 factors to decide which are most important for you.

Download the guide …


Being a Great Sales Coach

bagsc-coverDiscover how sales leaders can instantly improve accountability and performance in their business development team. Includes sales leader self-assessment and action plan.

Download the guide …


The Persuasion Principle

tpp-coverDiscover the truth about why some presentations succeed, and others suck… and learn how to communicate your message with impact. Download this complimentary ebook to find out why too many presentations are boring, mismanaged or downright irrelevant.

Download the ebook …


The Triple C Strategy for Making Initial Contact

Just about everyone dislikes the idea of cold calls… including your prospects. But what if there is a better way to make initial contact? The Triple C Strategy is for business-to-business sales teams who need to make initial contact and generate new business.

Download the flowchart & worksheet …


7 Steps to a High Performance Sales Team

7-steps-cover-215This exclusive ebook explains how expertise-based businesses can accelerate their revenue engine. Download this ebook to access the seven step process, a checklist of sales management improvement opportunities and an action plan template.

Download the ebook …


Sales articles

Prospecting, Sales Conversations, Sales Management, Sales Strategy

stacked-booksAn exclusive collection of original articles written by Chief Sales Strategist, Stuart Ayling for companies that sell services or technical products. Many articles written by Stuart have been syndicated and republished worldwide.

Read the latest articles …

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You can also subscribe to the sales blog and receive periodic updates when new articles and resources are available.

 

Subscribe to the blog for the latest resources, and get a copy of ‘7 Steps to Create a High Performance Sales Team’

Recommended for Sales Leaders

Watch the presentation full size and download the key point worksheet

Recently on the blog

  • The best structure for highly effective sales conversations

    The best structure for highly effective sales conversations

    Jun 18, 2022
  • How to manage sales negotiations – will AI help?

    How to manage sales negotiations – will AI help?

    Jan 26, 2021
  • How to say ‘No’ to clients and still have them buy

    How to say ‘No’ to clients and still have them buy

    May 18, 2020
  • Recruiting a sales person? Stop, until you have done these three things

    Recruiting a sales person? Stop, until you have done these three things

    Nov 28, 2019
  • Understanding the emotional experience of clients

    Understanding the emotional experience of clients

    Aug 1, 2019

As featured in Sales & Marketing Management magazine cover story

download sales training guide

Overview of client feedback

The week following the 2-day training, the team had already commenced implementing some of the learnings from Stuart’s training.
Camille Johnson, CEO

Sales figures have increased by 20% on last year to date!! The team also continue to pick up new customers.
Sharyn Moran, General Manager

Our sales results have increased since incorporating Stuart’s sessions into our sales conference and this has been during a downturn in the market.
Justin Zakaras, National Sales and Marketing Manager

The content of the sessions was customised to suit our customer interactions, with a lot of preparation on the part of Stuart.
Dr. Sunil Kadri, Head of Sales and Business Development


Read complete testimonials ...

Thank you so much for a brilliant session on Thursday. I think the format and content was ideal.
Rennie Colston, Sales Director

We had a very positive result from involving Stuart in our Managers Conference last year.
Russell Varley, Human Resources

The training got us thinking more strategically about how the business is structured. It has really built our capabilities as a management team.
Mia Graham, General Manager


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Stuart was patient, flexible and knowledgeable. He took the time to truly understand our business.
Helen Zwicker, Executive Officer

The best thing is that I now have a road map of specific marketing activities that can be implemented with confidence.
Donna Cazzolato, General Manager Sales and Marketing

The participants immediately felt engaged as Stuart demonstrated his understanding of our needs and challenges.
Frederic Vanhove, Principal Engineer, Pacific Delivery


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With only one day we had a lot of material to cover and Stuart created a positive learning environment for all involved.
Kylie Kinsella, Sales Manager Australia & NZ

Bad ideas are expensive in business however with Stuart Ayling, it was money very well spent.
John B. Lonergan, Sales Manager


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By the next week, sales of this product had doubled from 10% of all new sales to 20%. The extremely cost effective session with Stuart paid for itself within the first week.
Maria Triggs, General Manager

We have already seen a new client on board as a result of the two-day workshop.
Mark Mahoney, Managing Director


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Stuart put the sales training across in a way they could accept as a part of our service offering with out them feeling like “salesmen”.
Gary McDonald, Managing Director

We were impressed by the approach of Stuart and the simplicity of the program without the hype generally associated with these courses.
Dirk Kuiper, General Manager


Read complete testimonials ...

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Read the latest on the blog

  • The best structure for highly effective sales conversations Jun 18, 2022
  • How to manage sales negotiations – will AI help? Jan 26, 2021
  • How to say ‘No’ to clients and still have them buy May 18, 2020
  • Recruiting a sales person? Stop, until you have done these three things Nov 28, 2019
  • Understanding the emotional experience of clients Aug 1, 2019

About Marketing Nous

Marketing Nous was established in 2000 by Stuart Ayling, Director and Chief Sales Strategist. Stuart works  with expertise-based businesses to develop customised sales training and … Read More >>

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Marketing Nous Pty Ltd
PO Box 5320
Daisy Hill QLD 4127 Australia

Tel: 0407 588 468

Email: info [at] marketingnous.com.au
or request further information

Connect with Stuart Ayling on these social media channels …

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