Sales training & sales management guides, ebooks and articles
Browse this collection of original sales improvement resources written by Stuart Ayling, Chief Sales Strategist, to get practical insights for developing your team and improving your sales capabilities.
Sales ebooks and guides
The Assassin Analogy
The truth about why technical and professional services staff don’t like to sell, with advice for how they can succeed. This ebook explains why The Assassin Analogy stops many professionals and technical staff from undertaking effective sales conversations.
The Sales Training Illusion
Too often sales training for professionals and technical staff doesn’t really stick. Discover why sales training often fails, why managers can be the cause, and how to achieve positive change in your team. Includes a 15-point checklist.
Sales Performance Improvement Framework
The Sales Performance Improvement Framework gives sales leaders a practical way to assess which sales performance criteria are most important for your team. Use this matrix of over 40 factors to decide which are most important for you.
Being a Great Sales Coach
Discover how sales leaders can instantly improve accountability and performance in their business development team. Includes sales leader self-assessment and action plan.
The Persuasion Principle
Discover the truth about why some presentations succeed, and others suck… and learn how to communicate your message with impact. Download this complimentary ebook to find out why too many presentations are boring, mismanaged or downright irrelevant.
The Triple C Strategy for Making Initial Contact
Just about everyone dislikes the idea of cold calls… including your prospects. But what if there is a better way to make initial contact? The Triple C Strategy is for business-to-business sales teams who need to make initial contact and generate new business.
Download the flowchart & worksheet …
7 Steps to a High Performance Sales Team
This exclusive ebook explains how expertise-based businesses can accelerate their revenue engine. Download this ebook to access the seven step process, a checklist of sales management improvement opportunities and an action plan template.
Sales articles
Prospecting, Sales Conversations, Sales Management, Sales Strategy
An exclusive collection of original articles written by Chief Sales Strategist, Stuart Ayling for companies that sell services or technical products. Many articles written by Stuart have been syndicated and republished worldwide.
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