In the quest to make sales training more effective and gain traction with participants, sales leaders often get caught up in plausible but totally unsupported thinking about the way our brain works. These erroneous beliefs can cause a sales leader to make the wrong choice about training, and to overlook critical options to improve sales […]
Human genes and sales techniques: why more is not always best
Human nature always wants more. More food; more things; more friends; more money; more of everything. And the same often goes for sales techniques. If there is a problem with achieving sales, let’s teach the team more techniques! In a recent post author and web strategist Gerry McGovern explained a similar situation: When scientists started […]