Marketing Nous

B2B Sales Training & Performance Improvement

Sales Training Brisbane Sydney Melbourne
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Marketing Consulting

Marketing consulting Brisbane Sydney Melbourne

Do you want a marketing consultant with plenty of real world business experience?

A marketing consultant that specialises in understanding the complexities of marketing for expertise-based companies that offer services or technical products?

Stuart Ayling is a Brisbane-based marketing consultant trusted by leading companies to understand their business, their clients, and their market, to identify new opportunities and develop a practical and workable marketing program.

The path to marketing success

Marketing is often only associated with increasing sales or revenue. However marketing is a force that runs through the entire business, whether that be a commercial or not-for-profit organisation. And it has an impact on sales and non-sales staff.

From experience there are three major components to developing an effective marketing program:

(1) Strategy: Have a clear focus on organisational goals; define who you are seeking as new clients; understand why, when and how they will buy; identify relevant communication channels.

(2) Tactics: Create marketing materials and sales tools that target key decision-making criteria; select the most effective combination of tactics.

(3) Implementation: Ensure appropriate training, resources and management systems are in place to encourage consistent implementation of a schedule of marketing activities, client visits and sales calls.

Sound advice … practical application

It is often the case that clients request a professional critique of their current marketing program, seeking recommendations on ways to improve results. This is a great starting point, and through this review process you will:

  • Ensure you are focused on the right markets.
  • Identify ways to attract more prospects.
  • Create a suitable promotional strategy for your situation (within your budget).
  • Develop sales strategies to qualify and close interested prospects.
  • Guarantee your marketing program is supporting your business objectives.

Work with a Sales and Marketing Professional

Reviewing your sales and marketing program can can be a demanding task. It requires information, experience, insight, determination, and a high level of people skills to coordinate with the various business functions that impact upon marketing and sales activities.

A key objective is to assist your management team to develop a thorough and relevant marketing program that helps you achieve your business goals.

In most cases marketing consulting work is focused on identifying and documenting the most appropriate marketing program for the organisation. At times, where clients require more specific tasks to be undertaken, this may extend to include hands-on marketing work such as writing copy for marketing materials, reviewing website structure and content, and advising on draft layouts for brochures and other marketing documents.

Marketing expertise at your fingertips

As a senior marketing consultant I will work with your executives, marketing and sales personnel, product development team, technical staff and finance department to incorporate a 360-degree understanding of your business in a comprehensive review of your strategic marketing opportunities.

The scope of activities varies by engagement, as this depends upon what your organisation wishes to achieve. However topics often investigated are your competitors, relevant industry trends, your capabilities, pricing strategies, competitive advantages, promotional opportunities, the marketing budget process, sales reporting, and sales processes.

However, this is not simply a document preparation exercise. The focus is always on practical action-oriented strategies… and ensuring you can implement them.

Gone are the days of producing a long-winded 50-page marketing plan document that sits on your shelf gathering dust. What you do need is a guidebook for success.

You remain in charge

As a client you will find the best results come when your business and industry knowledge is combined with my sales and marketing nous (pun intended).

You will get reliable advice relevant for your needs, and practical application of proven marketing concepts tailored for your objectives and stage of business growth.

There is no mysterious ‘black box’ solution. No marketing ‘secrets’.

An important outcome of this strategic marketing review is that you will understand:

  • Why specific tactics are recommended.
  • How they should be implemented.
  • Who should be implementing them within your company.
  • How much you should be spending (the marketing budget).

This way you are empowered to manage your marketing activities into the future – without the need to constantly call on an external marketing consultant.

Who are my marketing consulting services for?

You are most suitable for my marketing consulting services if your organisation provides:

  • Business-to-business services
  • Professional services (financial, scientific, consulting, technology etc)
  • Technical or industrial products

… and is:

A thriving mid-level company – you now have a team of professionals, technical staff or service providers who are the front line of your marketing efforts, but you do not have the marketing-specific skills in-house to develop an effective marketing strategy or develop a marketing management framework.

… or

A larger established organisation – you may already have a Marketing Manager, Marketing Officer or Marketing Team Leader already on staff yet still need senior level marketing insights and guidance to support your marketing function.

Located in Brisbane, Sydney or Melbourne – however if you are located elsewhere in Australia or even overseas please contact me to explore the best way to work together.

Due to the advanced nature of my services I don’t work with micro or small businesses.

As part of the marketing services offered Marketing Nous provides a website design service as well as registering and managing your domain names through the international register ICANN. For information on your rights and responsibilities as a Registrant visit this page (as an authorised Reseller I am obligated to provide that link for ICANN).

Summary of outcomes

Remove the guess-work from your marketing decisions.
… Enabling you to work with certainty, not hunches.

Develop a workable action-oriented marketing plan.
… Get busy with less fluff, more results and greater confidence.

Create a relevant marketing budget based on your objectives.
… You can spend wisely, working on priorities.

Integrate your marketing into your sales activities.
… Achieving synergy and maximising return on investment.

Give you the facts you need to make sensible management decisions.
… Honest independent answers and assessment of opportunities.

Further information

Like to know more? Contact me for an obligation free discussion.

 

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Recommended for Sales Leaders

Watch the presentation full size and download the key point worksheet

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As featured in Sales & Marketing Management magazine cover story

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Overview of client feedback

The week following the 2-day training, the team had already commenced implementing some of the learnings from Stuart’s training.
Camille Johnson, CEO

Sales figures have increased by 20% on last year to date!! The team also continue to pick up new customers.
Sharyn Moran, General Manager

Our sales results have increased since incorporating Stuart’s sessions into our sales conference and this has been during a downturn in the market.
Justin Zakaras, National Sales and Marketing Manager

The content of the sessions was customised to suit our customer interactions, with a lot of preparation on the part of Stuart.
Dr. Sunil Kadri, Head of Sales and Business Development


Read complete testimonials ...

Thank you so much for a brilliant session on Thursday. I think the format and content was ideal.
Rennie Colston, Sales Director

We had a very positive result from involving Stuart in our Managers Conference last year.
Russell Varley, Human Resources

The training got us thinking more strategically about how the business is structured. It has really built our capabilities as a management team.
Mia Graham, General Manager


Read complete testimonials ...

Stuart was patient, flexible and knowledgeable. He took the time to truly understand our business.
Helen Zwicker, Executive Officer

The best thing is that I now have a road map of specific marketing activities that can be implemented with confidence.
Donna Cazzolato, General Manager Sales and Marketing

The participants immediately felt engaged as Stuart demonstrated his understanding of our needs and challenges.
Frederic Vanhove, Principal Engineer, Pacific Delivery


Read complete testimonials ...

With only one day we had a lot of material to cover and Stuart created a positive learning environment for all involved.
Kylie Kinsella, Sales Manager Australia & NZ

Bad ideas are expensive in business however with Stuart Ayling, it was money very well spent.
John B. Lonergan, Sales Manager


Read complete testimonials ...

By the next week, sales of this product had doubled from 10% of all new sales to 20%. The extremely cost effective session with Stuart paid for itself within the first week.
Maria Triggs, General Manager

We have already seen a new client on board as a result of the two-day workshop.
Mark Mahoney, Managing Director


Read complete testimonials ...

Stuart put the sales training across in a way they could accept as a part of our service offering with out them feeling like “salesmen”.
Gary McDonald, Managing Director

We were impressed by the approach of Stuart and the simplicity of the program without the hype generally associated with these courses.
Dirk Kuiper, General Manager


Read complete testimonials ...

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Read the latest on the blog

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  • Recruiting a sales person? Stop, until you have done these three things Nov 28, 2019
  • Understanding the emotional experience of clients Aug 1, 2019

About Marketing Nous

Marketing Nous was established in 2000 by Stuart Ayling, Director and Chief Sales Strategist. Stuart works  with expertise-based businesses to develop customised sales training and … Read More >>

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Marketing Nous Pty Ltd
PO Box 5320
Daisy Hill QLD 4127 Australia

Tel: 0407 588 468

Email: info [at] marketingnous.com.au
or request further information

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